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OPEN POSITIONS – Bozeman, MT

Marketing Manager

Overview:

WayFare Health Foods is an innovative manufacturer of plant-based, dairy free foods. Headquartered in Bozeman, Montana, this progressive plant-based food company exists to improve the lives of people, the environment, and animals.  We believe plant-based living can reverse disease and enable longer, healthier, and happier lives. The current line of products includes plant-based, ready-to-eat cream cheeses, dips, sour cream, butter, and puddings that are sold in retail locations in many parts of the U.S. and used as ingredients by restaurants and bakeries in the U.S. and Canada.

The Marketing Manager is responsible for implementing comprehensive marketing strategies and executing programs to build the WayFare brand. It will include providing guidance in the selection and oversight of contracted agencies (PR, packaging, digital marketing, etc.), coordinating the production of brand communication materials, and driving social media efforts. This role requires a variety of skills, including internal drive, initiative, agility, competence, attention to detail, effective follow-through, and interpersonal skills. The Marketing Manager position is a permanent, full-time position, requiring 40 hours per week, Monday through Friday, and possibly some Sundays. It could include up to 15% travel.

Job Functions:

  • Defines the market(s) in which the brands will establish and grow their presence.
  • Develops strategic marketing plans that support the company vision, purpose and impact.
  • Develops programs to facilitate the volume and profit growth in support of annual objectives for the defined market(s.) This includes marketing campaigns and events.
  • Ensures thorough marketing plans are completed in a timely and accurate basis, including:  brand reviews/analyses, budget plans (approving invoices, authorizing spending, entering data, P&L), promotional plans (managing agency relationships), media/ad plans, competitive analyses, and accurate forecasting for Brands and SKUs.
  • Plans and develops the organization’s PR, advertising, and promotion activities through internal and external suppliers.
  • Manages relationships with agencies. Works to ensure a unified brand image and message throughout advertising, packaging, and promotional efforts. Develops and manages KPIs with each agency.
  • Uses research information and available data to generate insights and capitalize on the growth opportunities, ensuring we track the performance of the market, our company, and competition.
  • Conducts competitive analyses and makes recommendations.
  • Works closely with Sales to ensure trade/consumer marketing develops programs that meet brand and sales objectives.
  • Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
  • Manages production of marketing materials.
  • Creates and manages marketing budget to make sure that the company receives the maximum benefit and that spending remains within approved budget guidelines.
  • Provides guidance on pricing and margins.
  • Manages the development of new products and product improvements to best meet the needs of customers and consumers.
  • Remains current on our industry and general marketing knowledge. Keeps management informed on developments.
  • Supports and/or coordinates additional projects as needed
  • Upholds WayFare purpose, way, impact, and values
  • Protects WayFare’s intellectual property
  • Performs other duties as required. This list of responsibilities and duties is not all inclusive and may change over time.

Qualifications:

  • Extensive experience in developing and measuring marketing and communication programs (preferably in the natural or plant-based industry)
  • In-depth knowledge of various social media platforms, best practices, and website analytics
  • Budget management skills and proficiency
  • Computer Skills: Microsoft Office (Excel, PowerPoint, Word, and Outlook min)
  • Communication Skills: Excellent verbal and written communication skills
  • Proven ability to project-manage effectively
  • Desire to drive innovation and progress in a start-up environment
  • High level of attention to detail
  • Bachelor’s in related field and 3+ years of leadership experience in brand management or communication

Core Competencies Required:

  • Critical Thinking — Using logic and strategic, analytical, reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Known to be insightful, have an enquiring mind and an instinct for what will work.
  • Internal Drive – the desire for excellence, self-starter who is always looking to reinvent the wheel.
  • Accountability – the ability to follow through on an established obligation and a willingness to accept responsibility of the outcome
  • Initiative – the ability to originate new ideas or methods; to think and act without being urged
  • Professionalism – adherence to courtesy, honesty, and responsibility in one’s dealings with co-workers and customers
  • Communication – the ability to listen to and understand information and ideas presented in writing, through spoken words and sentences, and the ability to communicate information and ideas in writing and speaking so others will understand
  • Interpersonal – Being aware of others’ reactions and understanding why they react as they do; being flexible; and, listening to others with full attention, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Problem Solving – Identifying problems and reviewing related information to develop and evaluate options and implement solutions.
  • Judgment and Reasoning — Considering the relative costs and benefits of potential actions to choose the most appropriate one; and, combining pieces of information and applying general rules to problems to produce answers/conclusions that make sense.
  • Perseverance – the ability to continue in some effort or course of action in spite of difficulty or opposition.
  • Time Management and Attendance – Managing one’s own time and consistently reporting to work, meetings, or other scheduled events in a timely manner; and, notifying others appropriately of planned or unplanned absences and tardiness.

If you think you’d be a good fit, please send a cover letter and resume to info@wayfarefoods.com.

 

OPEN POSITIONS – Nebraska City, NE

Food Safety and Quality Technician

Overview:

WayFare Health Foods is an innovative manufacturer of plant-based, dairy free foods. Headquartered in Bozeman, Montana, this progressive plant-based food company exists to improve the lives of people, the environment, and animals.  We believe plant-based living can reverse disease and enable longer, healthier, and happier lives. The current line of products includes plant-based, top 10 allergen free, ready-to-eat cream cheeses, dips, sour cream, butter, and puddings that are sold in retail locations in many parts of the U.S. and used as ingredients by restaurants and bakeries in the U.S. and Canada.

The Food Safety & Quality (FSQA) Technician is an integral part of ensuring the safety and quality of WayFare products. This role requires initiative, reliability, flexibility, efficiency, and prioritization of food safety and all best practices. This position is responsible for upholding the quality program, recording quality aspects of daily production, inspecting product for release, assisting in facility preparation for audits, and upholding Kosher, organic, and BRC program compliance 24/7. Occasional evening and weekend hours are required.

Job Functions:

  • Ensure adherence with FDA and USDA regulations.
  • Work successfully with Production, Maintenance, Sanitation, and Warehouse.
  • Conduct and record FSQA logs during production.
  • Coordinate retains tracking and storage system.
  • Drive organoleptic testing and product release process.
  • Implement and record shelf-life testing program.
  • Conduct internal audits and line audits.
  • Perform and complete product testing.
  • Support and champion food safety control systems including, but not limited to, Hazard Analysis Critical Control Point (HACCP), Sanitation Standard Operating Procedures (SSOPs), Good Manufacturing Practices (GMPs), and BRC standards.
  • Assist the FSQA Manager in providing leadership and direction to plant staff in outputting uniform product, maintaining HACCP programs, and implementing other food safety control system programs.
  • Provide support for all Quality Control improvement projects.
  • Assist with all BRC, organic, and Kosher preparation activities.
  • Communicate with R&D to further R&D goals, help implement R&D projects at the plant, and liaise between FSQA and R&D departments.
  • Uphold WayFare’s purpose, way, impact, and values.
  • Protect WayFare’s intellectual property.
  • Perform other duties as required. This list of responsibilities and duties is not all inclusive and may change over time.

Core Deliverables Required

  • Ability to maintain and repair complex mechanical assemblies
  • Lift weights up to 80 lbs occasionally
  • Assemble and disassemble production equipment
  • Understand and apply GMP principles
  • English reading and writing skills

Core Competencies Required

  • Accountability – the ability to follow through on an established obligation and a willingness to accept responsibility of the outcome
  • Communication – the ability to listen to and understand information and ideas presented in writing, through spoken words and sentences, and the ability to communicate information and ideas in writing and speaking so others will understand
  • Interpersonal – Being aware of others’ reactions and understanding why they react as they do; being flexible; and, listening to others with full attention, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Internal Drive – the desire for excellence – lead by example
  • Perseverance – the ability to continue in some effort or course of action despite difficulty or opposition
  • Professionalism – adherence to courtesy, honesty, and responsibility in one’s dealings with co-workers and customers
  • Problem Sensitivity – the ability to determine when something is wrong or likely to go wrong
  • Problem Solving – Identifying problems and reviewing related information to develop and evaluate options and implement solutions

If you think you’d be a good fit, please send a cover letter and resume to info@wayfarefoods.com.